Par Paul Woolmington (Naked NYC Partner)…

I’m heading to Cannes next week to judge the Titanium and Integrated Lions.

While there, I’ve been asked to deliver a Master class as a part of their “Young Lions” program, on Tuesday, June 17, 10AM local time. See the full schedule of classes here.

The topic of the class is “Living Naked.” I plan to discuss how Naked is born of the idea that brands now stand naked before consumers. But what does this mean for those of us in the communications, marketing and advertising industry?

How does this challenge not only traditional agency models but also the very way we go about creating solutions? We approach our clients’ communications issues by “Living Naked,” a combination of our core beliefs and our unique culture.

In the spirit of Living Naked, I wanted to open the discussion here on house of Naked, with the hopes of continuing it at Cannes and beyond.If you have any questions to suggest that will help shape the debate, please share them here. For example:

• Our industry today is still built around distinct centers of expertise, how do we break down these silos and better manage turf, ego, and greed?
• If your livelihood and revenue are dependent on a manufacturing output, can you be objective on the best business solution?
• How can we facilitate creativity beyond ideas tied to specific channels, media or executions?
• What do you think about the shift from brand messaging to brand behavior?
• What is an idea without form?
• Is an industry that has grown up informing messaging best suited to advise behavior?