C’est avec plaisir que nous venons de lire dans l’étude récente réalisée auprès des planners anglo-saxons que Naked est l’une des premières agences dont rêvent les planners.

A titre personnel, je confirme. La liberté de dire ce qu’on croit réellement et de ne pas avoir à subir le « C’est intéressant mais je te rappelle que l’objectif est de faire un 20 secondes pour la bande agence ».

Le fait que le planning soit au cœur de de la valeur ajoutée l’agence, et la possibilité de travailler aux stratégies en contact direct avec le client. Cela dit, nous sommes petits comparés à l’écrasante majorité des planners sont heureux là où ils sont, et ceux qui rêvent de travailler chez Wieden.

Pour tous ceux qui cherchent du travail dans le planning, l’étude donne quelques conseils. Je vous les met ci-dessous en souhaitant à tous ceux qui cherchent du boulot (les 31% restant de l’étude) bon courage dans leurs recherches.

NETWORK

Talk to people who used to work where you want to work to hear the truth.

Informational interviews are the way to go. Junior positions are rare.

GET EXPERIENCE

Don’t work in advertising.

Get an internship.

HAVE A POINT OF VIEW

Don’t be scared to speak up.

Develop your own perspective. Believing that you are valuable will do wonders for convincing potential employers that you are.

Blog.

BE INTERESTING

Read interesting stuff.

Be interesting enough that I’d want to have dinner with you.

Dynamic and interesting is always better than safe.

I also like to see some background in the social sciences (psychology, sociology, anthropology) or more creative venues (dance, theater, music).

Studying abroad also shows that you’re well-rounded and have had the opportunity to see things from a different point of view.

FOCUS ON THE RIGHT PLACE

Focus on places that actually care about planning and realize the value/need.

Do not enter as an account person and try to move to planning. Start in creative and move to planning.

PERSEVERE

Stick with it. If you really want it, someone will cut you a break.

Be hungry.

BUT DON’T BE ANNOYING

Forget the old advice about persistence. If I have met you and want to make you an offer, I’ll stay in touch.

Emailing and calling twice a month is nothing but irritating.

HAVE A CLUE

For pete’s sake, know the agency you are talking to and be passionate about them.

Show willingness and readiness to work hard on boring crap. Tell me you’re not afraid to look at data tables for 11 hours a day if you have to.

Learn about the business world first – you’re in no position to offer advice to large corporations because you think you know about consumer trends.

Knowing whether cupcakes are coming back or not will not help GM sell more units. Sorry.