30 juillet 2010
To choose or to not to choose
Posté par
Jean Allary dans
Inspiration
Sheena Iyengar explique quelques grands préceptes liés à la notion de choix. Dimension collective, croyances personnelles et background culturel constituent autant de filtres modifiant profondément notre rapport à l’abondance ou à la rareté.
A voir.
Too much choice is no choice:
« So she set about to test the theory. Customers at an upscale store were offered a choice among six “gourmet” jams or 24 of the same brand of exotic jams, with the more favourite flavours — strawberry and raspberry — being left out. Over a series of experiments and days, it turns out that customers were more likely to buy when their choices were restricted »
http://caford.wordpress.com/2010/05/26/chapter-49-too-much-choice-is-no-choice/
[...] Ce billet était mentionné sur Twitter par Pauline Lebrec, Né Kid. Né Kid a dit: great TED talk revising couple of important notions on choosing http://bit.ly/aodGIz [...]